EP 10 - Laura Vanderkam - Create Multiple Pieces Of Content To Attract Attention

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How many ships have you sent out?

Our guest, Laura Vanderkam, the author of her new book, Juliet's School of Possibilities: A Little Story About the Power of Priorities and I Know How She Does It, feels if you want to get noticed you've got to try different things and put the results into the world.

Eventually someone will see something she likes and will give you an opportunity.

To reinforce this, Laura recalls a story about a publishing executive who saw a lengthy book review she wrote which ultimately led to a book deal.

That was one of many pieces of content she put out there that eventually cashed in.

During this interview, you'll also learn...

  • The importance of having people feel a real personal connection with you to help with your marketing

  • Why having an email list and/or newsletter can be a profitable direct route to speaking to your ideal clients

  • Why you should make win-win connections with influencers in your industry

To find out more about Laura, visit her website.

To learn about her new book, Juliet's School of Possibilities: A Little Story About the Power of Priorities, click this link

To listen to her podcast, Best of Both Worlds, go here

Dave Mendonca