EP 21 - Shaun Hibbs - How To Leverage Amazon To Promote Your Book & Business
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Amazon.

It's not just for buying stuff anymore.

For entrepreneurs, authors and/or thought leaders who write books, they can use this powerful website to increase their profile and attract new clients.

Our guest, Shaun Hibbs, who is the President and CEO of Authors On Fire, has helped his clients do the above by using Amazon advertising campaigns.

During this conversation, you'll learn...

  • What you should do before you market your book on Amazon

  • Why having the right keywords in your book title and description are important

  • Where you can set up your Amazon advertising campaign

To find out more about Shaun and to listen to his podcast, check out http://www.auonfire.com.

To buy his book, 3 Weird "Marketing Secrets" Of Successful Authors On Amazon: How They Got To #1, click here.

To self-publish your book using Kindle Direct Publishing, visit https://kdp.amazon.com/.

To set up your Amazon advertising campaign, go to https://advertising.amazon.com.

To hire a writer on Upwork, explore https://www.upwork.com.

Dave Mendonca
EP 20 - Alexandra Levit - Longevity Can Make Your Brand A Winner
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Have you ever been to space camp?

Our guest, workplace expert and futurist, Alexandra Levit has.

Actually, at 11 years old, she made a business case to her parents to convince them to let her check it out and it worked!

She put a lot of time into that presentation. In fact, she's a firm believer in spending hours upon hours studying something to become an expert.

When Alexandra released her first book, it took her 4 years to actually make a living as a thought leader in her field.

It takes time, but you start small.

She's been pumping out consistent content since 2004 and it's helped get her name out there.

During this conversation, you'll also discover..

  • How entrepreneurs can help their staff reach their potential

  • How you can evaluate if a side hustle is worth your time

  • How workers can look for hidden career opportunities within their current companies

To learn more about Alexandra, visit her website

To buy her book, Humanity Works, click here.

To follow her on Twitter, check this out. 

You can also visit her on Instagram at this link.

To connect with her on LinkedIn, visit here.

Dave Mendonca
EP 19: Marc Saltzman - How To Sell Yourself To Promote Your Brand

Imagine being a bill collector.

Your role is to be persistent and aggressive to get people to pay their credit cards.

Yes, it's a terrible job, but it's one that taught today's guest, Marc Saltzman, the art of not taking no for an answer.

You see, he didn't become a popular technology evangelist, who makes appearances on CNN and other mainstream media outlets, overnight.

He was hungry, resilient and always ready to be an effective self-promoter to create the next opportunity.

During this conversation, you'll discover..

  • How to secure media appearances to promote your brand

  • How to think creatively to set yourself apart in your industry

  • The importance of focusing on the right medium(s) to communicate your value

To find out more about Marc, visit marcsaltzman.com.

For information on his CNBC show, Tech Impact, click here. 

Dave Mendonca
EP 18 - Arif Noorani - How Podcast Promotion Can Elevate Your Brand
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Be a dentist.

That's what the mother of our guest, Arif Noorani once told him to do.

Thank goodness he didn't agree with her.

Today, he is the Executive Producer of Podcasts for the Canadian Broadcasting Corporation (CBC).

For those not familiar, the CBC is basically the BBC of Canada.

Under Arif’s reign, the CBC's podcasts have had over 180 million downloads in the last 3 years.

Some of the marketing reasons for that include buying ads on relevant podcasts and having podcast-to-podcast cross promotion with like-minded shows.

During this conversation, you'll learn...

  • Why advertising on podcasts is effective

  • Why people are using podcasting as an extension of their social media to promote themselves

  • Why it's important to find industry influencers to market your brand

To follow Arif on Twitter, visit here

To listen to the CBC's podcasts, click this link

Dave Mendonca
EP 17 - Melissa Mayo - How To Create Your Loyal Fan Base
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Two thousand dollars.

That's all the money Melissa Mayo had when she first arrived in Los Angeles from South Africa to see if she could make her Hollywood dreams a reality.

Back then she was in her 20s, knew nobody and her parents were afraid she'd starve to death.

It was an uphill battle, but along the way, her passion for food would eventually lead to great opportunities including cooking for Academy Award-winning composer, Hans Zimmer and high-powered movie executive, Jeffrey Katzenberg.

Despite never going to culinary school, Melissa would go on to appear on The Food Network and later develop a passionate community of followers (over 200,000 people on her email list) who love her recipes and outgoing personality. 

During this conversation, you'll learn...

  • How to create irresistible, consistent content that will attract your ideal audience

  • The importance of being authentic and vulnerable with your community

  • Why it's vital to always ask your followers for feedback to create the content they want

To find out more about Melissa, including her cooking school in Italy, visit her official website.

To follow her on Instagram, click here.

To check out her Facebook page, go to this link.

Dave Mendonca
EP 16 - Amanda Cupido - Your Enthusiasm Will Generate Buzz
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Positive energy.

When you bring it into any room you're in, you'll notice people will likely gravitate towards you.

If you have passion and enthusiasm, it can set you apart.

Today's guest is a great example.

Amanda Cupido, who was so fascinated by the radio industry she'd constantly call into shows including on school field trips where she'd get her classmates to create crowd noise while she was on the air, is passionate about podcasting and her energy is infectious.

The author of Let's Talk Podcasting has inspired many others to take advantage of this growing medium.

During this interview, you'll discover...

  • Why podcasting has great listener retention rates 

  • Whether you should appear as a podcast guest or host a podcast to best attract clients

  • How podcasting can target your ideal audience

To find out more about Amanda, visit amandacupido.com.

To buy her book, Let’s Talk Podcasting, click here.

Dave Mendonca
EP 15 - Emily Thompson - Little Conversations Can Lead To Big Opportunities
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What were you doing in 2009?

For our guest, Emily Thompson, that was the year she founded her company, Indie Shopography.

While the financial crisis was still gripping the world, she designed business websites for creatives and those who lost their careers and were trying to do something new.

Along this journey, she would have many conversations with prospects and clients.

The common thread was people always wanted to know she cared about them and conversations were a way to let them realize she did.

Later on, Emily would learn even little chats about someone's cute shoes at a conference years before could result in a great partnership today.

You just never know.

Today, she is thriving as a co-host of the hit business podcast, Being Boss with Kathleen Shannon and they're first time authors of the book with the same name.

During this episode, you'll also discover...

  • The importance of having meaningful conversations on a small scale

  • How Emily's chats with Kathleen led to the creation of the podcast which became a client generator for her next company

  • Why it's important to create valuable experiences to attract customers

To listen to the Being Boss podcast, go here

To buy the book, Being Boss: Take Control of Your Work and Live Life on Your Own Terms, visit this link

To check out Indie Shopography, explore here

To learn about Almanac Supply Co., click this.

Dave Mendonca
EP 14 - Jeff Cohen - A Goonie's Guide To Business Success
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The Goonies.

Today's guest was one of the stars of that beloved 1985 Steven Spielberg produced movie.

If you were alive during that time, you're probably familiar with his character, "Chunk."

Jeff Cohen has changed a lot since then. 

Nowadays, he's a successful entertainment lawyer at Cohen Gardner LLP in Beverly Hills, so he's been able to stay connected to Hollywood.

But, he had to hustle to make that a reality.

During this fun conversation, you'll discover...

  • The power of doing whatever it takes, including sleeping at your office and showering at a gymnasium, to achieve your success

  • How Jeff's love of hats set him apart during his acting days

  • How to negotiate like a top entertainment lawyer

To learn more about Jeff, visit here.

To buy his book, The Dealmaker’s Ten Commandments: Ten Essential Tools for Business Forged in the Trenches of Hollywood, click this link.

To find him on Facebook, check this out.

To follow him on Twitter, explore here.

Dave Mendonca
EP 13 - Ann Handley - Why You Should Have A Newsletter
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Newsletters are valuable.

Our guest, Ann Handley realized this ever since she was 8 years old when she wrote and delivered a neighbourhood newsletter that documented local news.

This digital marketing pioneer, author and speaker understands if you can generate newsletter content that is consistently relevant to people, especially if it helps solve their problems, they won't unsubscribe.

They'll trust you and eventually buy from you.

During this conversation, you'll also discover...

  • Why you should think of your email newsletter as more of a letter

  • Why you must place your audience at the heart of your marketing

  • Why you should consider using your content to teach others

To find out more about Ann, visit https://annhandley.com.

To sign up for her newsletter, click here.

To learn about MarketingProfs, explore this link

Dave Mendonca
EP 12 - Pilar Alessandra - How To Get Steven Spielberg's Attention
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Steven Spielberg.

He's the director of some of the most beloved movies of all time including E.T., Jurassic Park and Raiders of The Lost Ark to name a few.

Today's guest caught his eye in a very interesting way.

Pilar Alessandra will explain how in this chat.

She's a former DreamWorks SKG Senior Story Analyst who would later create and become the director of the On The Page screenwriting and TV writing program and host of the On The Page podcast.

Her students have written for The Walking Dead, Modern Family, Grey's Anatomy and Family Guy. They've also sold movie scripts and pitches to Warner Bros, DreamWorks, Disney and Sony.

Pilar has proven she didn't need the likes of Spielberg to get the word out about her teaching skills.

Instead, she took control of her own destiny.

During this interview, you'll learn...

  • Why you must be prepared to go anywhere to deliver your service even if it's at a Denny's or under a tree to create word of mouth

  • Why you should go to relevant conferences and other events where your ideal audience can find out about you

  • The importance of being generous and never stingy when sharing your content and expertise

To find out more about Pilar, click here.

To learn about her On The Page screenwriting & TV writing classes, visit this link.

To listen to her On The Page podcast, check this out.

To buy her Coffee Break Screenwriter books, go here.

Dave Mendonca
EP 11 - Cal Fussman - Ask The Right Questions To Build Rapport
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Robert De Niro. Richard Branson. Muhammad Ali.

Our guest, New York Times best-selling author, Cal Fussman has interviewed those icons during his days as an Esquire Magazine columnist.

He's had a love affair with asking questions ever since he was 7 years old when his curiosity got the attention of the White House which he'll detail in this episode.

For the host of the Big Questions with Cal Fussman podcast, being genuinely interested in the stories of others has enabled him to create winning connections which have led to opportunities.

During this interview, you'll learn...

  • Why your first question should appeal to a person's heart

  • Why talking less and listening more is the key to building trust

  • Why you should always be curious

To find out more about Cal, visit https://www.calfussman.com.

To listen to the Big Questions with Cal Fussman Podcast, check this out. .

To book him as a speaker at your next event, click here.

Dave Mendonca
EP 10 - Laura Vanderkam - Create Multiple Pieces Of Content To Attract Attention
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How many ships have you sent out?

Our guest, Laura Vanderkam, the author of her new book, Juliet's School of Possibilities: A Little Story About the Power of Priorities and I Know How She Does It, feels if you want to get noticed you've got to try different things and put the results into the world.

Eventually someone will see something she likes and will give you an opportunity.

To reinforce this, Laura recalls a story about a publishing executive who saw a lengthy book review she wrote which ultimately led to a book deal.

That was one of many pieces of content she put out there that eventually cashed in.

During this interview, you'll also learn...

  • The importance of having people feel a real personal connection with you to help with your marketing

  • Why having an email list and/or newsletter can be a profitable direct route to speaking to your ideal clients

  • Why you should make win-win connections with influencers in your industry

To find out more about Laura, visit her website.

To learn about her new book, Juliet's School of Possibilities: A Little Story About the Power of Priorities, click this link

To listen to her podcast, Best of Both Worlds, go here

Dave Mendonca
EP 9 – Tim Arnold – Why StoryBrand Will Change Your Marketing Forever
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"If you confuse, you lose."

That's the mantra of StoryBrand.

It's a revolutionary company that delivers workshops to help clarify your business message.

It was founded by New York Times best-selling author, Donald Miller, who penned the book, Building A StoryBrand.

Our guest and founder of Leaders For Leaders, Tim Arnold, facilitates StoryBrand workshops and has seen the incredible marketing impact they have on entrepreneurs.

During this interview, you'll learn...

  • The power of using a movie story structure to attract new clients

  • Why you must treat your customer as the Hero and see yourself as her Guide

  • The importance of clearly communicating who you are, what you do and what value you bring

To learn more about StoryBrand visit StoryBrand.com.

To sign up for Tim’s Canadian StoryBrand workshop, click here.

To find out more about Tim's company, Leaders For Leaders, visit LeadersForLeaders.ca.

Dave Mendonca
EP 8 – Rachel Fisch – Repurpose Your Content To Promote Your Brand

A NO is never a NO. It's a NOT YET.

That pearl of wisdom is from our guest, Rachel Fisch, who is a Sage Accountants Group Leader.

She's a former bookkeeping business owner who has had to pivot a few times in her professional life, but she always keeps the needle moving.

Nowadays, she focuses on developing her brand through speaking appearances and producing useful content for accountants and bookkeepers.

She's been able to multiply herself and her message by repurposing her content which has made her a terrific thought leader.

During this conversation, you'll discover...

  • Why you should create material once and figure out what mediums (ie: social media, blogs, podcasts, etc) you can use to effectively deliver it to your ideal audience

  • The importance of recording and transcribing your content if you're not a writer

  • Why being authentic in your marketing will resonate powerfully with potential clients

To find Rachel on Twitter, click here.

To visit her on Instagram, go to this link.

To connect with her on LinkedIn, here's her page.

To check out her appearances on The Green Apple podcast, listen here.

Dave Mendonca
EP 7 – Lee Schneider – Don’t Ignore Public Speaking To Attract Clients
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Did you write for the hit 1980s cartoon, ThunderCats?

Well, today's guest, Lee Schneider certainly did.

In a wide-ranging career that has taken him to many places including working on cartoon scripts, being a Good Morning America writer, a Dateline NBC producer, a popular University of Southern California (USC) instructor and the owner of a podcast production agency called Red Cup, it's been quite the ride.

Nowadays, Lee focuses on helping his clients promote their brands to their ideal audiences.

When it comes to how he acquires new customers, he's realizing that having in-person talks that address a real paint point is still powerful these days.

During this interview, you'll learn...

  • Why public speaking at your local Chamber of Commerce can be a great marketing tool

  • Why it's vital to have online discoverability and be mindful of the narrative you're creating

  • Why one of the most effective ways to speak to highly desired clients is through your own podcast

To check out Lee's company and his podcasts, visit RedCupAgency.com.

To learn more about his individual consultancy program, go to RedCup.us.

To get clean audio recordings for podcasts, Lee suggested Zencastr.com and Ringr.com.

For audio transcription, he also mentioned Descript.com, Speechpad.com and Trint.com.

Dave Mendonca
EP 6 – Nancy Duarte – Solve The Pain To Create Word of Mouth
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Do you remember 1992?

Our guest, Nancy Duarte of the company, Duarte, which brings great business presentations to life, certainly does.

You see back then, PowerPoint presentations were ugly. No one wanted to touch them.  But thanks to Nancy and her husband, Mark, who founded Duarte, their firm took presentation design to a whole different level.

They were so successful that Apple was a big client and continues to be decades later.

Duarte solved the pain of terrible looking presentations and has enjoyed word of mouth referrals ever since.

During this interview, you'll discover...

  • What Nancy did early on to attract clients

  • How Duarte secured Apple as a customer

  • Why you need brand ambassadors to get other people excited about your business

To find out more about Duarte, visit Duarte.com.

To follow Nancy on Twitter, click here.

To connect with her on LinkedIn, check this out.

Dave Mendonca
EP 5 – Steve Pratt – The Power of Original Podcasts with Brands
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Are you leveraging podcasts to promote your brand?

Our guest, Steve Pratt, the co-founder of the podcast agency, Pacific Content, has cracked the code.

He and his awesome team have discovered how to powerfully leverage podcasting to bring brand voices to life.

His company focuses on helping clients to create terrific story-driven content, that doesn't hammer people over the head with heavy-handed marketing messages, in order to connect them with more customers.

As a result, big brands are coming to Pacific Content as opposed to the other way around.

During this conversation, you'll learn...

  • How brands attract clients by creating great original podcasts

  • The importance of having strong SEO for your business

  • Why you must dig deep to research who your clients are and what they need

To learn more about Pacific Content, go to Pacific-Content.com.

Dave Mendonca
EP 4 - Roland Lazenby – Why You Should Use Divergent Thinking
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What would you do if you had an aneurysm at age 24?

Well, our guest, Roland Lazenby, who is an acclaimed basketball author of books such as Michael Jordan: The Life and Showboat: The Life of Kobe Bryant, did have one then he decided to test his brain by running 5 miles after the doctor told him he should get his affairs in order.

Yep, Roland was fearless and a different kind of thinker.

He still is.

In fact, these days he enjoys using divergent thinking, a thought process or method used to generate creative ideas by exploring many possible solutions, to help him make decisions.

If you're having issues figuring out your marketing strategy, divergent thinking can be an answer.

During this interview, you'll discover...

  • How divergent thinking can help you create the process to select the clients you want to market to

  • Why you should have incredible knowledge of your business, product, service and/or industry

  • Why you must use the Best Minds Principle for your success

To buy Roland's books, visit here.

To follow him on Twitter, click this link.

To connect with him on LinkedIn, visit his page.

Dave Mendonca
EP 3 – Farah Perelmuter – Are You Making 100 Calls A Day?
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Are you willing to do WHATEVER it takes to promote your business?

Farah Perelmuter did.

As a Winnipeg teenager growing up, she had a vision of walking off an elevator in Toronto, seeing her business straight ahead then walking to her private office and sitting at her glass desk while looking at the CN Tower.

Her vision came true.

Being the co-founder (with husband, Martin) of Speakers' Spotlight and The Spotlight Agency, her private office in Toronto had a glass desk with the CN Tower behind her.

She worked hard to get there.

Back in 1995, she was making more than 100 calls a day, sending press releases and meeting people all the time including an influencer she awkwardly interrupted in the women's washroom!

Are you that DRIVEN?

During this interview, you'll discover...

  • How your passion can help prospects turn into your clients

  • Why you should hang out where your potential customers are

  • The importance of using original content on social media to promote your brand

To learn more about Speakers' Spotlight, visit Speakers.ca.

To investigate The Spotlight Agency, go to TheSpotlightAgency.com

To follow Farah on Instagram, click here.

For her Twitter page, check out this.

To connect with her on LinkedIn, go here.

Dave Mendonca
EP 2 - Farnoosh Torabi - Get Curious & Leverage Your Network
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Do you REALLY know who is in your network?

You'd be surprised who you know that is connected to somebody that could potentially get your business to a new level of success.

Finance expert and the host of the hit podcast, So Money, Farnoosh Torabi, figured this out in her 20s when she was a personal finance columnist.

At the time, a work colleague of hers mentioned that she received a book deal and Farnoosh thought that was something she'd like as well, so she dipped into her network for published authors and experts to discover the path towards a book deal.

It worked.

In 2008, her first book, You're So Money: Live Rich, Even When You're Not was born.

So, don't be afraid to look around and ask, you'd be surprised where it can take you.

During this conversation, you'll learn...

  • Why curiosity will serve your journey towards success

  • Why you need to create useful content that connects you with influencers

  • Why it's necessary to fail fast so you can learn more lessons in less time

To check out Farnoosh's So Money podcast, click here.

To find her on Instagram, check this out.

To follow her on Twitter, click this link.

Dave Mendonca