EP 27 - Mark Bowden - How To Use Body Language To Achieve Success
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Body language.

You'd be surprised how much it can influence how others perceive you and what you're selling.

Just ask today's guest, Mark Bowden.

He's a body language expert and author of Truth & Lies: What People Are Really Thinking who knows that just a tweak in how you use your body to communicate can go a long way in creating a positive outcome.

During this conversation, you'll discover...

  • How to successfully use body language in a business meeting

  • How to leverage body language at a networking event

  • The importance of open body language

To find out more about Mark, click here.

To buy his book, Truth & Lies, visit this link.

Dave Mendonca
EP 26 - Sean Cannell - How To Use YouTube To Attract Clients
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Have you missed the train?

YouTube has been around since 2005, so you might be thinking that it's too late to use it for your business.

But, according to Sean Cannell, whose YouTube channels have over 700,000 subscribers and his videos have been seen more than 43 million times, that's not the case.

He's a coach that helps entrepreneurs build their influence and income with online video, so he knows what he's talking about.

He's also the co-author of YouTube Secrets: The Ultimate Guide To Growing Your Following and Making Money As A Video Influencer.

During this conversation, you'll discover...

  • Step-by-step instructions to create irresistible YouTube content that will attract your ideal clients

  • What equipment you'll require to make videos

  • How much of a commitment you'll need to succeed with YouTube

To find out more about Sean, visit this link.

To visit his Think Media YouTube channel, go here.

To buy his book, YouTube Secrets, check this out.

Dave Mendonca
EP 25 - Annie Scranton - Why Being Valuable Is Good Marketing For Your Business
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Katie Couric.

She's a famous American television news anchor who has inspired many women to get into broadcast journalism.

Our guest, Annie Scranton was one of them.

Being a TV reporter was her goal until she was let go from a CNBC guest producing job when the show she was working on was cancelled.

At that point, she already had a healthy contact list due to her various media experiences, so she sent an email blast stating that she lost her job, and if anyone knew of any opportunities, they should let her know.

It was a great move because a publicist she previously helped book guests on the CNBC show she worked on, was asking if he could hire her to secure his clients on other CNBC shows.

At that moment, Annie discovered she had a different skill set and that's when the early seeds of her Pace Public Relations agency were planted.

During this conversation, you'll discover...

  • The importance of cultivating an email list

  • How to create time to network

  • Why it's vital to be valuable to others

To find out more about Annie and Pace Public Relations, click here.

Dave Mendonca
EP 24 - Jeremy Miller - How To Choose A Profitable Brand Name
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Your brand name is more important than you think.

It's how you display your business to the world.

If it's not catering to your target audience, you could be missing out on new clients and opportunities.

According to our guest, Jeremy Miller, who is a brand strategist and author of the new book, Brand New Name, a name is the cornerstone of your brand.

During this conversation, you'll discover...

  • A 3-stage process to pick your ideal brand name

  • Why you don't necessarily need an industry relevant keyword in your name to attract customers

  • The naming stories of popular brands such as Starbucks & Haagen-Dazs

To buy Jeremy's new book, Brand New Name, click here.

To hire Jeremy as a speaker for your next event, visit this link.

To connect with Jeremy on LinkedIn, go here

Dave Mendonca
EP 23 - Daniel Katz - Why Building A Story About Your Results Is Important
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What were you doing at 12 years old?

At that age, today's guest, Daniel Katz, started his first of eight businesses.

Some of them included buying and flipping cars as a teenager and even breeding reptiles in his mom's basement then shipping them across the United States.

Nowadays, this young man operates, No Cow, which generates millions of dollars per year by selling non-dairy protein bars, cookies and nut butters.

Over the years, he has learned that if you can build a story using your company's data to prove its value, you can convince investors and clients to take you seriously.

During this interview, you'll also discover...

  • Why face-to-face interactions are best when dealing with buyers and investors

  • How to react when haters send negativity your way

  • Why you don't have to follow popular business mentors to find success

To learn more about No Cow, check this out.

To check out Daniel's LinkedIn profile, visit here.

Dave Mendonca
EP 22 - Susan Bennett - Success Tips From Apple's Original Siri
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Siri.

Back in 2011, when Apple originally released this voice assistant to the masses, there was a cloud of secrecy around who was the person behind that voice.

Well, it belonged to today's guest, Susan Bennett, who is a voice-actor and speaker these days.

This introvert's story about becoming Siri's iconic voice is a classic example of putting yourself in a position to win by being open to opportunity.

During this conversation, you'll also learn...

  • The importance of word-of-mouth

  • How a tedious job could lead to good fortune

  • Why you should always stay hungry and work hard

To find out more about Susan, visit susancbennett.com.

To check her out on Instagram, go here.

To follow her on Twitter, visit this link.

To find her on Facebook, explore here.

Dave Mendonca
EP 21 - Shaun Hibbs - How To Leverage Amazon To Promote Your Book & Business
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Amazon.

It's not just for buying stuff anymore.

For entrepreneurs, authors and/or thought leaders who write books, they can use this powerful website to increase their profile and attract new clients.

Our guest, Shaun Hibbs, who is the President and CEO of Authors On Fire, has helped his clients do the above by using Amazon advertising campaigns.

During this conversation, you'll learn...

  • What you should do before you market your book on Amazon

  • Why having the right keywords in your book title and description are important

  • Where you can set up your Amazon advertising campaign

To find out more about Shaun and to listen to his podcast, check out http://www.auonfire.com.

To buy his book, 3 Weird "Marketing Secrets" Of Successful Authors On Amazon: How They Got To #1, click here.

To self-publish your book using Kindle Direct Publishing, visit https://kdp.amazon.com/.

To set up your Amazon advertising campaign, go to https://advertising.amazon.com.

To hire a writer on Upwork, explore https://www.upwork.com.

Dave Mendonca
EP 20 - Alexandra Levit - Longevity Can Make Your Brand A Winner
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Have you ever been to space camp?

Our guest, workplace expert and futurist, Alexandra Levit has.

Actually, at 11 years old, she made a business case to her parents to convince them to let her check it out and it worked!

She put a lot of time into that presentation. In fact, she's a firm believer in spending hours upon hours studying something to become an expert.

When Alexandra released her first book, it took her 4 years to actually make a living as a thought leader in her field.

It takes time, but you start small.

She's been pumping out consistent content since 2004 and it's helped get her name out there.

During this conversation, you'll also discover..

  • How entrepreneurs can help their staff reach their potential

  • How you can evaluate if a side hustle is worth your time

  • How workers can look for hidden career opportunities within their current companies

To learn more about Alexandra, visit her website

To buy her book, Humanity Works, click here.

To follow her on Twitter, check this out. 

You can also visit her on Instagram at this link.

To connect with her on LinkedIn, visit here.

Dave Mendonca
EP 19: Marc Saltzman - How To Sell Yourself To Promote Your Brand

Imagine being a bill collector.

Your role is to be persistent and aggressive to get people to pay their credit cards.

Yes, it's a terrible job, but it's one that taught today's guest, Marc Saltzman, the art of not taking no for an answer.

You see, he didn't become a popular technology evangelist, who makes appearances on CNN and other mainstream media outlets, overnight.

He was hungry, resilient and always ready to be an effective self-promoter to create the next opportunity.

During this conversation, you'll discover..

  • How to secure media appearances to promote your brand

  • How to think creatively to set yourself apart in your industry

  • The importance of focusing on the right medium(s) to communicate your value

To find out more about Marc, visit marcsaltzman.com.

For information on his CNBC show, Tech Impact, click here. 

Dave Mendonca
EP 18 - Arif Noorani - How Podcast Promotion Can Elevate Your Brand
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Be a dentist.

That's what the mother of our guest, Arif Noorani once told him to do.

Thank goodness he didn't agree with her.

Today, he is the Executive Producer of Podcasts for the Canadian Broadcasting Corporation (CBC).

For those not familiar, the CBC is basically the BBC of Canada.

Under Arif’s reign, the CBC's podcasts have had over 180 million downloads in the last 3 years.

Some of the marketing reasons for that include buying ads on relevant podcasts and having podcast-to-podcast cross promotion with like-minded shows.

During this conversation, you'll learn...

  • Why advertising on podcasts is effective

  • Why people are using podcasting as an extension of their social media to promote themselves

  • Why it's important to find industry influencers to market your brand

To follow Arif on Twitter, visit here

To listen to the CBC's podcasts, click this link

Dave Mendonca
EP 17 - Melissa Mayo - How To Create Your Loyal Fan Base
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Two thousand dollars.

That's all the money Melissa Mayo had when she first arrived in Los Angeles from South Africa to see if she could make her Hollywood dreams a reality.

Back then she was in her 20s, knew nobody and her parents were afraid she'd starve to death.

It was an uphill battle, but along the way, her passion for food would eventually lead to great opportunities including cooking for Academy Award-winning composer, Hans Zimmer and high-powered movie executive, Jeffrey Katzenberg.

Despite never going to culinary school, Melissa would go on to appear on The Food Network and later develop a passionate community of followers (over 200,000 people on her email list) who love her recipes and outgoing personality. 

During this conversation, you'll learn...

  • How to create irresistible, consistent content that will attract your ideal audience

  • The importance of being authentic and vulnerable with your community

  • Why it's vital to always ask your followers for feedback to create the content they want

To find out more about Melissa, including her cooking school in Italy, visit her official website.

To follow her on Instagram, click here.

To check out her Facebook page, go to this link.

Dave Mendonca
EP 16 - Amanda Cupido - Your Enthusiasm Will Generate Buzz
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Positive energy.

When you bring it into any room you're in, you'll notice people will likely gravitate towards you.

If you have passion and enthusiasm, it can set you apart.

Today's guest is a great example.

Amanda Cupido, who was so fascinated by the radio industry she'd constantly call into shows including on school field trips where she'd get her classmates to create crowd noise while she was on the air, is passionate about podcasting and her energy is infectious.

The author of Let's Talk Podcasting has inspired many others to take advantage of this growing medium.

During this interview, you'll discover...

  • Why podcasting has great listener retention rates 

  • Whether you should appear as a podcast guest or host a podcast to best attract clients

  • How podcasting can target your ideal audience

To find out more about Amanda, visit amandacupido.com.

To buy her book, Let’s Talk Podcasting, click here.

Dave Mendonca
EP 15 - Emily Thompson - Little Conversations Can Lead To Big Opportunities
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What were you doing in 2009?

For our guest, Emily Thompson, that was the year she founded her company, Indie Shopography.

While the financial crisis was still gripping the world, she designed business websites for creatives and those who lost their careers and were trying to do something new.

Along this journey, she would have many conversations with prospects and clients.

The common thread was people always wanted to know she cared about them and conversations were a way to let them realize she did.

Later on, Emily would learn even little chats about someone's cute shoes at a conference years before could result in a great partnership today.

You just never know.

Today, she is thriving as a co-host of the hit business podcast, Being Boss with Kathleen Shannon and they're first time authors of the book with the same name.

During this episode, you'll also discover...

  • The importance of having meaningful conversations on a small scale

  • How Emily's chats with Kathleen led to the creation of the podcast which became a client generator for her next company

  • Why it's important to create valuable experiences to attract customers

To listen to the Being Boss podcast, go here

To buy the book, Being Boss: Take Control of Your Work and Live Life on Your Own Terms, visit this link

To check out Indie Shopography, explore here

To learn about Almanac Supply Co., click this.

Dave Mendonca
EP 14 - Jeff Cohen - A Goonie's Guide To Business Success
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The Goonies.

Today's guest was one of the stars of that beloved 1985 Steven Spielberg produced movie.

If you were alive during that time, you're probably familiar with his character, "Chunk."

Jeff Cohen has changed a lot since then. 

Nowadays, he's a successful entertainment lawyer at Cohen Gardner LLP in Beverly Hills, so he's been able to stay connected to Hollywood.

But, he had to hustle to make that a reality.

During this fun conversation, you'll discover...

  • The power of doing whatever it takes, including sleeping at your office and showering at a gymnasium, to achieve your success

  • How Jeff's love of hats set him apart during his acting days

  • How to negotiate like a top entertainment lawyer

To learn more about Jeff, visit here.

To buy his book, The Dealmaker’s Ten Commandments: Ten Essential Tools for Business Forged in the Trenches of Hollywood, click this link.

To find him on Facebook, check this out.

To follow him on Twitter, explore here.

Dave Mendonca
EP 13 - Ann Handley - Why You Should Have A Newsletter
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Newsletters are valuable.

Our guest, Ann Handley realized this ever since she was 8 years old when she wrote and delivered a neighbourhood newsletter that documented local news.

This digital marketing pioneer, author and speaker understands if you can generate newsletter content that is consistently relevant to people, especially if it helps solve their problems, they won't unsubscribe.

They'll trust you and eventually buy from you.

During this conversation, you'll also discover...

  • Why you should think of your email newsletter as more of a letter

  • Why you must place your audience at the heart of your marketing

  • Why you should consider using your content to teach others

To find out more about Ann, visit https://annhandley.com.

To sign up for her newsletter, click here.

To learn about MarketingProfs, explore this link

Dave Mendonca
EP 12 - Pilar Alessandra - How To Get Steven Spielberg's Attention
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Steven Spielberg.

He's the director of some of the most beloved movies of all time including E.T., Jurassic Park and Raiders of The Lost Ark to name a few.

Today's guest caught his eye in a very interesting way.

Pilar Alessandra will explain how in this chat.

She's a former DreamWorks SKG Senior Story Analyst who would later create and become the director of the On The Page screenwriting and TV writing program and host of the On The Page podcast.

Her students have written for The Walking Dead, Modern Family, Grey's Anatomy and Family Guy. They've also sold movie scripts and pitches to Warner Bros, DreamWorks, Disney and Sony.

Pilar has proven she didn't need the likes of Spielberg to get the word out about her teaching skills.

Instead, she took control of her own destiny.

During this interview, you'll learn...

  • Why you must be prepared to go anywhere to deliver your service even if it's at a Denny's or under a tree to create word of mouth

  • Why you should go to relevant conferences and other events where your ideal audience can find out about you

  • The importance of being generous and never stingy when sharing your content and expertise

To find out more about Pilar, click here.

To learn about her On The Page screenwriting & TV writing classes, visit this link.

To listen to her On The Page podcast, check this out.

To buy her Coffee Break Screenwriter books, go here.

Dave Mendonca
EP 11 - Cal Fussman - Ask The Right Questions To Build Rapport
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Robert De Niro. Richard Branson. Muhammad Ali.

Our guest, New York Times best-selling author, Cal Fussman has interviewed those icons during his days as an Esquire Magazine columnist.

He's had a love affair with asking questions ever since he was 7 years old when his curiosity got the attention of the White House which he'll detail in this episode.

For the host of the Big Questions with Cal Fussman podcast, being genuinely interested in the stories of others has enabled him to create winning connections which have led to opportunities.

During this interview, you'll learn...

  • Why your first question should appeal to a person's heart

  • Why talking less and listening more is the key to building trust

  • Why you should always be curious

To find out more about Cal, visit https://www.calfussman.com.

To listen to the Big Questions with Cal Fussman Podcast, check this out. .

To book him as a speaker at your next event, click here.

Dave Mendonca
EP 10 - Laura Vanderkam - Create Multiple Pieces Of Content To Attract Attention
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How many ships have you sent out?

Our guest, Laura Vanderkam, the author of her new book, Juliet's School of Possibilities: A Little Story About the Power of Priorities and I Know How She Does It, feels if you want to get noticed you've got to try different things and put the results into the world.

Eventually someone will see something she likes and will give you an opportunity.

To reinforce this, Laura recalls a story about a publishing executive who saw a lengthy book review she wrote which ultimately led to a book deal.

That was one of many pieces of content she put out there that eventually cashed in.

During this interview, you'll also learn...

  • The importance of having people feel a real personal connection with you to help with your marketing

  • Why having an email list and/or newsletter can be a profitable direct route to speaking to your ideal clients

  • Why you should make win-win connections with influencers in your industry

To find out more about Laura, visit her website.

To learn about her new book, Juliet's School of Possibilities: A Little Story About the Power of Priorities, click this link

To listen to her podcast, Best of Both Worlds, go here

Dave Mendonca
EP 9 – Tim Arnold – Why StoryBrand Will Change Your Marketing Forever
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"If you confuse, you lose."

That's the mantra of StoryBrand.

It's a revolutionary company that delivers workshops to help clarify your business message.

It was founded by New York Times best-selling author, Donald Miller, who penned the book, Building A StoryBrand.

Our guest and founder of Leaders For Leaders, Tim Arnold, facilitates StoryBrand workshops and has seen the incredible marketing impact they have on entrepreneurs.

During this interview, you'll learn...

  • The power of using a movie story structure to attract new clients

  • Why you must treat your customer as the Hero and see yourself as her Guide

  • The importance of clearly communicating who you are, what you do and what value you bring

To learn more about StoryBrand visit StoryBrand.com.

To sign up for Tim’s Canadian StoryBrand workshop, click here.

To find out more about Tim's company, Leaders For Leaders, visit LeadersForLeaders.ca.

Dave Mendonca
EP 8 – Rachel Fisch – Repurpose Your Content To Promote Your Brand

A NO is never a NO. It's a NOT YET.

That pearl of wisdom is from our guest, Rachel Fisch, who is a Sage Accountants Group Leader.

She's a former bookkeeping business owner who has had to pivot a few times in her professional life, but she always keeps the needle moving.

Nowadays, she focuses on developing her brand through speaking appearances and producing useful content for accountants and bookkeepers.

She's been able to multiply herself and her message by repurposing her content which has made her a terrific thought leader.

During this conversation, you'll discover...

  • Why you should create material once and figure out what mediums (ie: social media, blogs, podcasts, etc) you can use to effectively deliver it to your ideal audience

  • The importance of recording and transcribing your content if you're not a writer

  • Why being authentic in your marketing will resonate powerfully with potential clients

To find Rachel on Twitter, click here.

To visit her on Instagram, go to this link.

To connect with her on LinkedIn, here's her page.

To check out her appearances on The Green Apple podcast, listen here.

Dave Mendonca